To be able to produce high-quality weekly videos, we rely on partnerships with sponsors. In this sponsorship policy, we explain what we stand for and what kind of partners we (want to) work with.

Weet Je Dat Ook Weer is fully independent; we are not part of a broadcaster or production company like many other YouTube channels. This means we have to arrange our own income. We generate revenue from our Petje Af members, merchandise sales, and YouTube advertising.

Unfortunately, many viewers forget that our videos take a lot of time and money to make, and that they can watch each video on YouTube completely for free. This “watching” doesn’t generate any income for the creators, and the revenue sources mentioned above are unfortunately nowhere near sufficient. Nevertheless, every little bit helps. That’s why we also have to work with sponsors — we simply don’t have a company behind us with large budgets. But we do have some rules for sponsorships.

The viewer comes first

There’s no point in creating an ad that no one watches—neither for us nor for the sponsor. We always prioritize the viewer; they should gain something from it. No vague crypto markets or dropshipping courses—just honest products or services that we would use ourselves.

Location considerations

In every video, Weet Je Dat Ook Weer visits an organization, person, or location. Often, these visits have no direct connection to a sponsor’s product or service. This means we always need to find a thoughtful balance between the location and the sponsor.

When Bart visits a location that doesn’t require external involvement—such as a monument or landscape—our requirements for sponsors are less strict than when we feature a unique or special location. We always carefully monitor this balance.

European companies, preferably Dutch

We prefer to collaborate with Dutch companies, as this benefits everyone. However, since the Netherlands cannot always meet our needs, we are also open to working with European companies or non-European companies with a European (preferably Dutch) branch. We collaborate directly with that branch, not the parent company. Many products simply cannot be made in the Netherlands, which often leads us to countries like those in Asia. This is acceptable, provided they have a Dutch supplier or their products are available in Dutch stores.

The product or service must fit the video

We dislike intrusive ads. Ideally, an ad should not feel like an ad—it should be interesting to watch. We strive to align the sponsor’s message with the video’s topic. If a perfect match isn’t possible, we ensure the sponsorship does not detract from the content. Additionally, we avoid featuring competing brands in the same video. For example, we won’t promote Museum A while filming at Museum B.

Length of the sponsor message

Most sponsors aim for a message between 60 and 90 seconds, preferably within the first five minutes of the video. In shorter videos of just a few minutes, this can quickly become disruptive. Fortunately, Weet Je Dat Ook Weer videos often run between 10 and sometimes even 30 minutes. This means the sponsored segment usually feels like only a small fraction of the entire video. In addition, we always ensure that the duration of the sponsored message is visually indicated, so viewers know exactly what to expect.

By now, most viewers are accustomed to YouTube videos featuring sponsors. They recognize that creators like Weet Je Dat Ook Weer rely on sponsorships to maintain quality. By adhering to the above principles when entering new partnerships, we aim to continue producing great videos with meaningful collaborations.